Sunday, June 23, 2013

Education and Privacy

Big Data in Higher Education Institutions

Big data has been an untapped resource most higher education institutions across the country have failed to use.  Marketers in every industry, including within colleges and universities, should take advantage of big data for the following reasons:
  • To find out who students (customers) are
  • To find out what is the best way to target and reach students (customers)
  • To find out what fields and career preparations programs are most in demand (product / service)
  • To look for trends to  help pan out strategic plans for future times 
 Privacy and Controversies 

It is a possibility that many colleges and universities, which are mostly observed with a magnifying glass and often with scrutiny, may not use big data as much as it is beneficial because of the threat of receiving negative feedback from the media and community. 

Along with big data, comes the complaints from many concerned groups and consumers regarding invasion of privacy.  Big data management groups are mostly scrutinized and criticized for their practices along with all the individual companies and entities they work with to retrieve data.  If a college or university fell under the microscope for working with a big data management group or accessing data from a big data management group, the college or university could become a prime target for concerned groups and community individuals leading to decreased enrollment. 

Decreased enrollment and heat from the media and community is a real threat for higher education institutions contemplating about whether to purchase big data, and it is a threat probably not overseen lightly. 

Big Data Is Not the Enemy

Higher education institutions, along with many other entities, should feel confident in using big data and in sharing with the community and media of the importance of using big data within the industry. 

Big data allows administrators and decision makers to plan for the future .  Colleges and universities have to know who their students really are, what programs of study students are interested in, what are the most in-demand fields, and what is lacking in the workforce today.  These variables help colleges and universities offer programs communities are most in demand of and programs which will help the most to improve all industries within the economy.  Big data is not a foe, it is a tool useful in the planning of academic programs and in aiding gaps within the preparation of today and tomorrow's workforce. 

Wednesday, June 5, 2013

Unintended Consequences of New Regulations on Higher Education

Regulation of Post Secondary Education

Since 1965 and prior, with the passing of the Higher Education Act, post secondary education in the United States is regulated to ensure the protection of students and the transparency of institutions.  The federal government supported states in each state’s jurisdiction and oversight of post secondary education.  State boards and counsels were happy and proud to be regulating the very industry (post secondary education) that leads to the development of all other industries amongst adults and the work force. 

State counsels and education boards each created their own set of laws and regulations for post secondary and higher education.  Similarities and differences both existed (and still do) amongst the laws used to regulate higher education in each state, but one of the similarities amongst all states is that the laws and regulations were fabricated to oversee face to face education. 

Development of Distance Learning

Distance learning (also known as online learning, or electronic learning) has its beginnings since the 1960s.

Distance learning started small and grew slowly.  It was not on anybody’s radar.  It did not call any attention. 

Come the development of semiconductors, microprocessors, and nanotechnology, and distance learning grows exponentially. Online learning is seen not only as a complement to traditional face to face education, but complete degrees and programs are developed to reach student populations who would not otherwise be able to complete a post secondary certificate or degree. 

Online learning is also seen as a money-making opportunity by many post secondary education colleges and universities, allowing them to expand their target market, allowing them to expand their territory. 

In education, like in all other industries, there are the snakes and there are the eagles.  Without highlighting any particular institution, the snakes started looking for additional territory to look for additional prey. Online education was the tool that facilitated their expansion.  Students enrolled, institutions cashed in, and students were disappointed with the end result.  Students complained, and states heard.

State Counsels and Boards Catch Up

After the filing of many student and consumer complaints, little by little, one by one, states started changing their regulations and laws to begin overseeing distance education.  Previously, with the regulations written for face to face education, how would a state define if a college or university had physical presence within its territory?  Would a state consider an institution as having physical presence if it:
  • Enrolled one of its residents?
  • Graduated one of its residents?
  • Hosted an internship or clinical within the state’s boundaries?
  • Advertised or marketed in the state?
  • Hosted servers on the state’s territory?
This list could go on and on.

Each state developed its own physical presence definitions, laws, processes, and procedures to oversee distance education from institutions which were foreign to the state.  Even with the development of laws to regulate distance education within each state, some colleges and universities operated meeting the physical presence laws of various states, but not complying by those states rules.  Some of these colleges and universities were snakes, and students and consumers continued on complaining.  The federal government heard the complaints.

U.S. Department of Education Catches Up

On October 29, 2010, new Program Integrity Regulations were passed by the U.S. Department of Education, requiring all post secondary education institutions to comply with each state’s laws if an institution was operating under a state’s physical presence definitions.  This included distance education.  Even though these regulations were struck down by a District of Columbia Court ruling, we all know the federal regulations are coming back.  Next time the Department of Education will be prepared. 

Institutions are expected to be prepared as well, or they will be cracked down upon. 

Costs in Complying with Each Individual State’s Regulations

Post secondary and higher education institutions are now faced with the task of ensuring they are in compliance with regulations in states where they offer distance education.  This task brings high costs with it to allow for resources (money) for the following:
  • Hiring of additional staff and administrators
  • Familiarization of each unique state’s laws and regulations
  • Completion of documents, licenses, processes, and procures
  • Purchasing of bonds and insurances 
  • Development of additional data structures and tracking of additional data 
  • Development and deployment of additional consumer protection materials
Costs are estimated to vary between $50,000 and $450,000 for institutions, and this is only for initial compliance procedures.  Additional fees and costs are ongoing in order for institutions to operate in some states.   

Even though state reciprocity agreements are being worked on through efforts of various groups and institutions, it seems the added regulations had, have, and will have an unintended consequence: It will have a more negative effect on eagles than on snakes.

Snakes in higher education have huge budgets, allowing them to go through all the holes and loops of each state.  Many eagles in higher education have budgets that do not compare with those of snakes.  Some eagles will not be able to operate in some states, while the snakes will happily (and profitably) will.  This means less “eagle” institutions will be an option for many residents of many states.